Membership Guidelines

This document confirms the terms of your Council’s participation in Garage Sale Trail and sets out the support you can expect to receive to assist you in delivering the program locally.
 
COST OF MEMBERSHIP
Membership fees exclude GST and are as outlined in your confirmation email.  Fees increase annually in line with CPI.
 
INVOICING DATES
  • Membership fees are payable within 14 days from confirmation of involvement, unless previously agreed with Garage Sale Trail
  • In the consequent years membership fees are payable upon the commencement of each membership year (i.e. participation in 2020 is payable by 01/01/20)
 
MEMBER COUNCILS ARE PROVIDED WITH THE FOLLOWING:
Year round waste education resources
  • Waste education assets for use in social media and council digital channels will be provided quarterly (minimum 12 provided in total).  

Professional development & networking opportunities
  • Four annual online masterclasses with thought leaders from local government, community building and behaviour change

Tools to deliver a weekend of garage sales
  • Starter Kit to announce your involvement in the program locally (provided on payment of your membership fee.  See Appendix for a list of materials provided)
  • Free and unlimited access for member council residents to the Garage Sale Trail website
  • Three month national communications campaign to promote the weekend of garage sales and covering TV, radio, print, social media and other digital channels
  • Ready-made council branded communication assets, including print and digital materials, to help you promote the weekend of garage sales and engage your local community (see Appendix for a list of campaign materials provided to you via a bespoke digital Dashboard)
  • PR assets including rights cleared images and media releases to undertake local media activity
  • Project management tools including best practise council case studies, How to Guides and a ready-made Campaign & Communications Planner
  • Council Account Manager to support you in delivering the program locally
  • Council promotion through Garage Sale Trail communication channels including council logo placement on the Garage Sale Trail website and mentions in social media
  • Real-time data on registrations and impacts in your area delivered via a bespoke digital Dashboard 
  • Localised post event report to help you evaluate the outcomes of the program
  • Management of the seller and shopper community by Garage Sale Trail via an email helpdesk 
  • Access to the database of sellers participating in your area, available in real time via a digital Dashboard
  • Use of the Garage Sale Trail brand and trademark

Over the course of the three month campaign, we will keep you and your elected members up to date with the latest news and information to assist you in delivering the weekend of garage sales program locally.

WHAT COUNCILS DO TO DELIVER THE WEEKEND OF GARAGE SALES:
In order to maximize the impacts, we kindly request:
  • Councils involve two or more teams in delivering the program.  Successful councils involve two or more departments including but not limited to Waste, Community and Communications teams
  • At least two members of the council team involved in delivering the program attend a kick off session
  • Councils promote the program locally through council channels and engage the local community
  • Councils generate any desired local media to supplement the national and state media generated by Garage Sale Trail
 
KEY DATES:
Upon payment of membership fees (In February at the earliest):                      
Council Starter Kit provided 

Year Round:
Waste education resources provided & 4 x Masterclass Session 

Mid July:                                
Garage Sale Trail kick off session                              
Council Dashboard and campaign materials made available to member councils including the first waste education resources
                                   
10 August:                  
Garage Sale Trail campaign media launch
Registrations for the weekend of garage sales open to the public
 
Third weekend in October:                
The big community building weekend of garage sales!
 
Late November:                      
Post Campaign Impact Report provided to member councils

                  
KEY CONTACT DETAILS
Emily Keegan
Council Manager
Email: emily@garagesaletrail.com.au
Phone: 0414 190 470
 
Barbara Gill
General Manager
Email: Barbara@garagesaletrail.com.au
Phone: 0431 245 043


APPENDIX
The Council Starter Kit in 2018 included:
  • School Engagement Resources (Email of introduction, blog posts, How-to Guide)
  • Social media tile - Save the date
  • Social media guide including template posts
  • How to Guides and letters of introduction 
  • Key message document
  • Garage Sale Trail logo
  • Rights cleared social media images
  • Project Plan Template 

The Campaign materials provided in 2018 included:
  • Planning tools: Key messages, Letterhead, Project Plan Template
  • Intranet and Staff Engagement tools: Commonly Asked Questions for Customer Service Teams, Email Signatures, Intranet article
  • Print: Posters, Flyers, Bus stop artwork, Outdoor Banner, Pull-up Banner
  • Community Engagement: How-to Guides and Email templates
  • Social Media: Social Media schedule and guide, a series of waste education social media tiles and animations
  • Media: Rights-approved image library, a series of Media release templates and radio script
  • Council website & e-newsletters: Template blog, event listing & newsletter copy and website advert
  • Group Sale Resources: How-to Guide Organising a Group sale step-by-step, Council group sale examples
  • Design Files: Artist characters & logo, logos